Thursday, November 20, 2008

List Brokers - Helping you reach the right people

Targeted lists are the only real way to grow your business through Direct Mail. Companies are finding more and more that the use of mass marketing or unaddressed admail just kills trees. Businesses should know who can use their product and what best to offer them. SIC codes are a great way to identify your intended audience. But consumer marketers unfortunately for the most part don't have access to simple Codes that can sort consumers, as a result we just use unaddressed solutions. We pray that we have hit the right person at the right time.

We have found tremendous success with a couple of our consumer list providers, survey data being a great way to reach everything from obesity to vacation property owners. Contact us today to learn more about how we can help your marketing efforts be more selective/targeted.

Saturday, March 22, 2008

Direct Marketing - Keys for success

As marketing becomes more sophisticated, we as consumers become more cautious of offers we receive via email, mail or fax. Given this we as marketers need to use all the "tricks" in our bag to make sure consumers feel completely comfortable with the offer we send them. I use the word 'tricks' losely - we never won't to try and deceive anyone. Always let your conscience be your guide.

Tips for helping results:

1. Profile - choose lists that will help best target your prospective customers.

2. Personalize wherever possible.

3. Make repeat offers and attempt to stay top of mind with your prospective clients.

4. Utilize niche portals/mags/websites whenever possible.

5. Build a relationship with your customers.

Friday, January 18, 2008

Foreign Representatives Leadership Mailing List

This is a pretty impressive file - The Foreign Reps. in the US Leadership List provides direct access by mail, telephone and fax. The file gives you access to Execs and Dignitaries in the US offices, missions and embassies of over 1800 non-US Corporate institutions and organizations around the globe.

Send us an email if this file works for your DM needs.