tag:blogger.com,1999:blog-8846998193289212072024-03-13T12:28:22.239-07:00Lists Broker is the best way to build your DM ProgramListsBroker.com will help you build a terrific marketing program with expert list assistance.Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-884699819328921207.post-2562142563136042302012-09-19T19:16:00.000-07:002012-09-19T19:16:59.619-07:00Email Blasts - Cheap and Easy way to test new options<div dir="ltr" style="text-align: left;" trbidi="on">
Opt In email marketing has created some wonderful new options for <b>Direct Marketers</b>. In the by gone era of <i>Direct Mail,</i> marketers were force to outlay a large amount of money to merely test a list or marketing idea. The math used to workout to 1 dollar per piece, with printing and postage costing the largest part of the cost. Now marketers can do an email blast and instantly have a profit or loss on the program. Sometimes its about generating information or filling a survey or just educating a group of business execs. The big difference is the cost per piece can be as little as 2 cents and as much as much as 40 cents per sent email. The higher side is usually for opted in B2B email and lower end for non-targeted consumer email. <br />
<br />
As a direct marketer, it is important to look at all the options for testing your offer. </div>
Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com1tag:blogger.com,1999:blog-884699819328921207.post-13972633218145803872008-11-20T21:10:00.000-08:002010-11-11T06:51:17.335-08:00List Brokers - Helping you reach the right peopleTargeted lists are the only real way to grow your business through Direct Mail. Companies are finding more and more that the use of mass marketing or unaddressed admail just kills trees. Businesses should know who can use their product and what best to offer them. <a href="http://www.osha.gov/pls/imis/sicsearch.html">SIC codes</a> are a great way to identify your intended audience. But consumer marketers unfortunately for the most part don't have access to simple Codes that can sort consumers, as a result we just use unaddressed solutions. We pray that we have hit the right person at the right time.<br />
<br />
We have found tremendous success with a couple of our consumer list providers, survey data being a great way to reach everything from obesity to vacation property owners. Contact us today to learn more about how we can help your marketing efforts be more selective/targeted.Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com0tag:blogger.com,1999:blog-884699819328921207.post-76487376583350367892008-03-22T07:37:00.000-07:002008-03-22T08:15:16.151-07:00Direct Marketing - Keys for successAs marketing becomes more sophisticated, we as consumers become more cautious of offers we receive via email, mail or fax. Given this we as marketers need to use all the "tricks" in our bag to make sure consumers feel completely comfortable with the offer we send them. I use the word 'tricks' losely - we never won't to try and deceive anyone. Always let your conscience be your guide.<br /><br /><br /><br />Tips for helping results:<br /><br />1. Profile - choose lists that will help best target your prospective customers.<br /><br />2. Personalize wherever possible.<br /><br />3. Make repeat offers and attempt to stay top of mind with your prospective clients.<br /><br />4. Utilize niche portals/mags/websites whenever possible.<br /><br />5. Build a relationship with your customers.Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com0tag:blogger.com,1999:blog-884699819328921207.post-22812754724593722082008-01-18T21:11:00.000-08:002008-01-18T21:16:53.123-08:00Foreign Representatives Leadership Mailing ListThis is a pretty impressive file - The Foreign Reps. in the US Leadership List provides direct access by mail, telephone and fax. The file gives you access to Execs and Dignitaries in the US offices, missions and embassies of over 1800 non-US Corporate institutions and organizations around the globe.<br /><br />Send us an email if this file works for your DM needs. <br /><br /><a href="http://www.westlists.com/">www.westlists.com</a>Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com0tag:blogger.com,1999:blog-884699819328921207.post-55935584664840541602007-07-09T06:14:00.000-07:002007-07-09T06:16:14.629-07:00Congrats to Mark Henry of Direct Marketing News on being named publisher. Having had Mark's help in advertising over the years - this is a well deserved promotion.Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com1tag:blogger.com,1999:blog-884699819328921207.post-9381629820216811252007-03-18T15:50:00.000-07:002007-03-18T15:59:43.064-07:00International Mailings - Postal Cost SavingsFor US and Canadian Companies looking to do a mail out - there are terrific cost savings to be had by using a mail drop service in the country your mailing to, especially when it is another country.<br /><br />Local cost for a business letter in Canada is 51 cents Canadian. The savings for a US company would be around 10-25 cents per piece.<br /><br />The second advantage would lie in having your mail shop doing a pre-sort - Canada Post and the US Postal service all give discounts on mailings when the information is presorted to the local walk.<br /><br />Something that <a href="http://www.westlists.com">WLC</a> has been able to do for several large mailers - large being in excess of 25,000 pieces into Canada. Is provide a delivery point for which to send all mail pieces - we then send them out, our cost still saves the mailer a large chunk of change.Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com1tag:blogger.com,1999:blog-884699819328921207.post-1719401671277580052007-03-17T12:28:00.000-07:002007-03-17T12:40:53.317-07:00Delivery ExpectationsHow long should a list take to supply. Well back in the old days of Mag Tapes - it could take 3-5 working days to produce a list. Today, however, our expecations are much quicker. Many clients request that we get them the data same day. If this is a list that <a href="http://www.westlists.com">WLC</a> provides, then it may be possible. The reality is that most suppliers worth their salt can't get a list ready that quickly. My major concern is that they get the requirements right before sending out the list.<br /><br />Having a service bureau usually means that the data is stored in a secure server and that turn around time can be an issue. <br /><br />If you're feeling the crunch on the day of your drop - here are some things to keep in mind.<br /><br />1. Make sure you give your list broker enough time to get the list. Try to make it five business days.<br />2. Make sure you know which list you want long before you need to order. Searching and ordering can be a real challenge.<br />3. Get your mail shop involved - make sure they know that your renting lists and that they need to come in before hand.<br /><br />The biggest thing is to give yourself lots of extra time!<br /><br />As always - for more details find us at <a href="http://www.westlists.com">www.westlists.com</a>Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com0tag:blogger.com,1999:blog-884699819328921207.post-10023169767562939072007-02-17T05:18:00.000-08:002007-02-17T05:24:38.622-08:00Email MarketingI am about to launch a new initiative. We have an extensive business 2 business database which is growing everyday. I would like to use a newsletter format to offer business services to my business professionals. The challenge being what is the most affordable way to do such a thing. <br /><br />The real benefit is that I will be able to clean all my lists with one simple blast. People will be able to opt out of the blast if they don't wish to receive future emails. My question today is what are some of the best ways to get this done. Are there afforable ways to do this blast??Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com2tag:blogger.com,1999:blog-884699819328921207.post-26891572442000299172007-01-29T19:29:00.000-08:002007-01-29T19:34:06.980-08:00Direct Marketers - Mail PieceRecently I had an opportunity to review one of my clients mail piece. Here are a few quick tips for getting the most out of your mail piece.<br /><br /> - Get to the point - don't take forever building repoir with the reader<br /> - Put yourself in the position of the reader - would you respond?<br /> - Proof read it!!<br /> - Why should I care? Give me the goods - what are you going to do for me the reader.<br /><br />Ok, so if you need more - shoot me an email.<br /><br />Thanks,<br /><br />TroyTroy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com0tag:blogger.com,1999:blog-884699819328921207.post-41317495376616765902007-01-29T19:18:00.000-08:002007-01-29T19:25:01.187-08:00Government IT DatabaseHi All -<br /><br />Just wanted to let everyone know about the great government database that was completed this week. We have IT Managers, IT Directors, IT Execs of all kinds and the ability to provide email, fax, phone and mailing addresses.<br /><br />This list is a must for any IT companies selling strategy. If you have made the Government part of your focus - you may want to go back to the drawing board. Another sector where we can help is the Native Governments - also something that we can help with - just give us a call. Please remember that the Gov't awards grants for IT upgrades in most first nation communities yearly.Troy Westonhttp://www.blogger.com/profile/08015924541846315156noreply@blogger.com0