Targeted lists are the only real way to grow your business through Direct Mail. Companies are finding more and more that the use of mass marketing or unaddressed admail just kills trees. Businesses should know who can use their product and what best to offer them. SIC codes are a great way to identify your intended audience. But consumer marketers unfortunately for the most part don't have access to simple Codes that can sort consumers, as a result we just use unaddressed solutions. We pray that we have hit the right person at the right time.
We have found tremendous success with a couple of our consumer list providers, survey data being a great way to reach everything from obesity to vacation property owners. Contact us today to learn more about how we can help your marketing efforts be more selective/targeted.
Thursday, November 20, 2008
List Brokers - Helping you reach the right people
Posted by Troy Weston at 9:10 PM
Labels: mass marketing, targeted consumer lists
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