Saturday, March 17, 2007

Delivery Expectations

How long should a list take to supply. Well back in the old days of Mag Tapes - it could take 3-5 working days to produce a list. Today, however, our expecations are much quicker. Many clients request that we get them the data same day. If this is a list that WLC provides, then it may be possible. The reality is that most suppliers worth their salt can't get a list ready that quickly. My major concern is that they get the requirements right before sending out the list.

Having a service bureau usually means that the data is stored in a secure server and that turn around time can be an issue.

If you're feeling the crunch on the day of your drop - here are some things to keep in mind.

1. Make sure you give your list broker enough time to get the list. Try to make it five business days.
2. Make sure you know which list you want long before you need to order. Searching and ordering can be a real challenge.
3. Get your mail shop involved - make sure they know that your renting lists and that they need to come in before hand.

The biggest thing is to give yourself lots of extra time!

As always - for more details find us at


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