Opt In email marketing has created some wonderful new options for Direct Marketers. In the by gone era of Direct Mail, marketers were force to outlay a large amount of money to merely test a list or marketing idea. The math used to workout to 1 dollar per piece, with printing and postage costing the largest part of the cost. Now marketers can do an email blast and instantly have a profit or loss on the program. Sometimes its about generating information or filling a survey or just educating a group of business execs. The big difference is the cost per piece can be as little as 2 cents and as much as much as 40 cents per sent email. The higher side is usually for opted in B2B email and lower end for non-targeted consumer email.
As a direct marketer, it is important to look at all the options for testing your offer.
As a direct marketer, it is important to look at all the options for testing your offer.
