Monday, January 29, 2007

Direct Marketers - Mail Piece

Recently I had an opportunity to review one of my clients mail piece. Here are a few quick tips for getting the most out of your mail piece.

- Get to the point - don't take forever building repoir with the reader
- Put yourself in the position of the reader - would you respond?
- Proof read it!!
- Why should I care? Give me the goods - what are you going to do for me the reader.

Ok, so if you need more - shoot me an email.



No comments: